[PDF EPUB] Download Junior: Writing Your Way

Junior: Writing Your Way Ahead In Advertising by Thomas Kemeny, Jeff Goodby

• Junior: Writing Your Way Ahead In Advertising
• Thomas Kemeny, Jeff Goodby
• Page: 180
• Format: pdf, ePub, mobi, fb2
• ISBN: 9781576879122
• Publisher: powerHouse Books

Junior: Writing Your Way Ahead In Advertising

Download books online free for ipad Junior: Writing Your Way Ahead In Advertising RTF iBook

There are a lot of great advertising books, but none that get down in the dirt with you quite like this one. Thomas Kemeny made a career at some of the best ad agencies in America. In this book he shows how he got in, how he’s stayed in, and how you can do it too. He breaks apart how to write fun, smart, and effective copy–everything from headlines to scripts to experiential activations–giving readers a lesson on a language we all thought we already knew.   This book is not a retrospective from some ad legend. It's a book that should be instantly useful for people starting out. A guide for the first few years at a place you'd actually want to work.   Traditionally, advertising books have been written by people with established careers, big offices and letters like VP in their titles. They have stories from the old days when people could start in the mailroom. They are talented.   That's been done.   Who wants another book filled with seasoned wisdom? This is a book written by somebody still getting his bearings. Someone who has made an extraordinary number of errors in a still short career. Someone who has managed to hang onto his job despite these shortcomings.

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So dive into the hundreds of writing prompts below — and let us know in the comments how you might use Would You Want Your Photo or Video to Go Viral ? Do Screens Get in the Way of the Rest of Your Life? . How Much Are You Influenced by Advertising? Are Some Youth Sports Too Intense?
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A list of 7 new advertising books you should read in 2019, such as D&AD, 1. Book Cover of Thomas Kemeny - Junior: Writing Your Way Ahead In Advertising  
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